
- Discover how to navigate commercials from the agency and client to production!
- Advanced Commercial Directing teaches filmmakers how to wow both the agency and client to land the gig, plus all the necessary duties of pre-production to realize your vision in production!
- In this course, Shane Hurlbut, ASC takes you through his process for constructing your director’s treatment, conducting the agency phone call, crafting storyboards, and creating a shot list that includes the client/agency in the process.
- Discover the finer details of how to break down agency boards in order to build your own, work intuitively with the brand’s voice, and how to understand your budget to plan for the commercial production.
Module 1 — Commercial Theory Module 2 — How to WIN the Spot Module 3 — Pre-Production & Production Module 4 — How to Prep & Shoot the Spot

Commercial Theory
How to WIN the Spot
Pre-Production & Production
How to Prep & Shoot the Spot
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