The Art of Producing places you inside the mind of award-winning producer Jamee Ranta.

The Art & Business of Producing: Part 1

Jamee Ranta explains the storytelling process from a producer’s perspective and how filmmaking breaks down as a multi-faceted art form.

Producing: Team Communication: Part 2

In Part 2, Jamee Ranta explores the finer details of communication and provides some tips and solutions for when challenges arise.

Film & TV Production Team Roles & Responsibilities: Part 3

In Part 3, Jamee Ranta describes the many filmmakers that make up the production team and highlights their responsibilities.

Producing: Bid, Budget, Insurance, Contracts & Safety: Part 4

Jamee Ranta details the responsibilities handled by the production team, including legal, financial, and safety duties and procedures.

Producing: How To Communicate and Negotiate: Part 5

Jamee Ranta discusses how to communicate with the client, manage expectations with the director, and work effectively with department heads.

FTF, S1 EP.16 I Producer Jamee Ranta

Jamee Ranta gives advice to producers and reveals what she learned in her latest music video ‘Candy Necklace’ with Lana Del Ray.

In this edition of the Commercial Directing Master Class, Director Jordan Brady discusses what exactly is a commercial director. 

Why Does a Director Take a Job?: Part 3

In this edition of the Commercial Directing Master Class, Director Jordan Brady explores why a director takes a job. 

How Does the Director Get Hired?: Part 4

In this edition of the Commercial Directing Master Class, Director Jordan Brady discusses how the director gets hired. 

Commercial Directing Pre-Production: Part 5

In this edition of the Commercial Directing Master Class, Director Jordan Brady examines how a commercial director approaches pre-production

Casting with the Brady Method: Part 6

In this edition of the Commercial Directing Master Class, Director Jordan Brady shares his approach to casting using his self-dubbed "Brady

How to Run Your Tech Scout: Part 7

In this edition of the Commercial Directing Master Class, Director Jordan Brady discusses how he conducts his Tech Scouts for commercials. 

Pre-Production Meeting: Part 8

Commercial Director Jordan Brady discusses how he works with the agency and the client during the pre-production meeting.

Commercial Directing Night Before Shoot: Part 9

Commercial Director Jordan Brady  describes the routine that he follows the night before a commercial shoot.

Commercial Directing Rules of Engagement On Set: Part 10

Jordan Brady discusses the etiquette to use on a commercial set.

How to Plan Your Shoot Day: Part 11

Commercial Director Jordan Brady explains how to plan your shoot day for success!

How I Work with My Film Crew: Part 12

In this edition of the Commercial Directing Master Class, Director Jordan Brady reveals how he works with his film crew.  

Respect Chain of Command: Part 13

In this edition of the Commercial Directing Master Class, Director Jordan Brady explains why to respect the chain of command. 

How I Work with Actors: Part 14

Discover how commercial director Jordan Brady works with actors.

Overdeliver: Part 15

In this edition of the Commercial Directing Master Class, Director Jordan Brady explains why you should always underpromise and overdeliver.

Put Yourself in a Box I Commercial Directing with Jordan Brady

Director Jordan Brady sits down and explains the benefits of marketing yourself as a commercial director within a box.

Shane Hurlbut, ASC discusses his time working with director Greg Popp on their Century 21 commercial and how they prepare with limited time.

Commercial Director Jordan Brady shares some BTS from the spot, Concussion Protocol. 

In this lesson, Shane Hurlbut, ASC and his team take you through the process of setting up the right shots for your story.

How to Plan, Plot and Shot List a Commercial: Trane | Part 2

In this lesson, Shane Hurlbut, ASC guides you through how to plan, plot, and shoot a commercial, using the spot Trane as a case study.

In this lesson, Shane Hurlbut, ASC explores the secret behind a successful treatment.

Commercial Directing: How to Successfully Pitch a Location

In this lesson, Shane Hurlbut, ASC reveals how to successfully pitch a location to the client as a commercial director.

Commercial Directing: Ways to Optimize Efficiency

In this lesson, Shane Hurlbut, ASC explores ways to optimize efficiency as a commercial director.

Commercial Directing: The Keys to Getting Hired

In this lesson, Shane Hurlbut, ASC reveals the keys to getting hired over and over again as a commercial director.

In this audio lesson, DP Shane Hurlbut, ASC takes you through the process of commercial directing, referencing a spot he did for Cheerios.

How to Achieve the Commercial Director's Vision

Shane Hurlbut, ASC takes you through the production of a Cheerios and Nascar cross-promotional advertisement.

Shane Hurlbut, ASC discusses how to build a treatment as a commercial director.

How To Prep For The Agency Phone Call: Commercial Directing

In this lesson, Shane Hurlbut, ASC explores how to prep for the agency phone call with the agency.

How To Prep for the Pre Prod Meeting: Commercial Directing

Shane Hurlbut, ASC demonstrates how to prep for the pre-production meeting, using the 'Grain' spot as a case study.

Delivering the Vision on Shoot Day: Commercial Directing

In this lesson, DP Shane Hurlbut, ASC demonstrates how to deliver the vision on the shoot day, using the 'Grain' commercial spot as a case s

In this lesson, director of photography Shane Hurlbut, ASC instructs you on how to train your eye to light. 

Understanding Your Light Meter: The Basics

Shane reveals in this lesson exactly why you need a light meter.

Understanding Your Color Meter: The Basics

Painting with light has become something of a mantra for us, and your color meter helps you master the art of light.

Key Light: Where, When and Why: Illumination Experience

Shane shows you how moving the key light around the subject even just a few degrees can dramatically change the feeling of your shot.

Top Light: Where, When and Why

DP Shane Hurlbut, ASC explores top lighting and how he used it on the movie, The Greatest Game Ever Played. 

Module 4 – Back Light: Where, What, When, Why & How

Fill Light: Where, When and Why: Illumination Experience

DP Shane Hurlbut, ASC takes you through his method for determining where and when to use fill light.

How to Prep Narrative Storytelling: Illumination Experience

Shane Hurlbut, ASC shares techniques that will enhance the mood and performances on screen and unite your crew under a single vision.

How To Rehearse, Block, Light and Shoot a Scene: Illumination Experience

DP Shane Hurlbut, ASC demonstrates how to rehearse, light, block and shoot a scene, using the movie, Crazy/Beautiful as a case study.

Storytelling Through Composition I

DP Shane Hurlbut, ASC explains camera composition while taking you through classic shots before discussing breaking the rules. 

Storytelling Through Composition II

In this lesson, DP Shane Hurlbut, ASC continues to analyze shots and the nuances behind them. 

How Focal Lengths Make Your Audience Feel

Shane Hurlbut outlines his favorite lenses, showcases the Canon L series performance, and reviews examples of lens language.

How to Choose the Right Focal Lengths

Cinematographer Shane Hurlbut, ASC breaks down focal lengths and explains how to consider them to enhance your storytelling.

In this lesson, director of photography Shane Hurlbut, ASC takes you through scouting locations outdoors and using the path of the sun. 

How to Light Walk and Talks

In this lesson, Director of Photography Shane Hurlbut, ASC demonstrates how to light Walk and Talks outside in the sunlight.

How To Shape Natural Light with Negative Fill

Shane Hurlbut, ASC demonstrates how he shot the actors talking as they place the saddle down on the saw horse.

How to Change the Direction of The Sun for Close-Ups

In this lesson, DP Shane Hurlbut, ASC demonstrates how to change the direction of the sun for close-up shots. 

How To Shape High Sun with Artificial Light On Close-Ups

In this lesson, DP Shane Hurlbut, ASC demonstrates how to make a beautiful close-up using the power of the Arri M40 light.

How To Use Available Light For Interviews

DP Shane Hurlbut, ASC demonstrates how to light in a daylight scenario so that the light ratios of the background and talent are balanced. 

Finding Locations That Light Themselves

In this lesson, DP Shane Hurlbut, ASC leads you through a location scout for a scene using the natural environment of a location to block.

In How To Light Day Interiors, director of photography Shane Hurlbut, ASC guides you through the location scout for day interiors. 

How to Light Day Interiors: Part 1

Shane Hurlbut, ASC demonstrates how to add haze, finesse floodlights to create beautiful key light, and make adjustments to the color temp.

How to Light Day Interiors: Part 2

In this lesson, DP Shane Hurlbut, ASC reveals how he used DIY lights in commercial production to light both minimalistic and affordably.

How to Light Day Interiors: Part 3

Learn how to get the right color temperature with gels to get beautiful color separation, and learn about lighting ratios and IRE values.

How to Light Day Interiors: Part 4

Shane Hurlbut, ASC and his team dial in the lighting setup and make their final changes, removing unwanted light, finalizing the frame, etc.

Lighting Day Interior with No Lights: Part 1

In this lesson, Director of Photography Shane Hurlbut, ASC takes you through the process of lighting day interiors with only natural light.

Controlling the Sun for Available Light Shoots: Part 3

Shane Hurlbut, ASC picks up where he left off in Part 2 and demonstrates how to control sunlight by shaping and manicuring light. 

Hollywood-Style with Lights: Part 4

Shane Hurlbut, ASC picks up where he left off in Part 3 and demonstrates how to re-light the scene with artificial light, Hollywood-style.

How To Light an Interview with 4 Lekolites

In this lesson, DP Shane Hurlbut, ASC demystifies the misconception of Lekolites and how they serve as a formidable interview light.

In this lesson, Shane Hurlbut, ASC demonstrates how to recreate moonlight and use hard shadows in a night scene. 

Moonlight Exposure and Light Principles: Less Is More

In this lesson, Shane Hurlbut, ASC brings in the actors and blocks the night scene as they continue to make tweaks to the lighting.

How to Light Night Interiors: Part 1

In the first part of How To Light Night Interiors, cinematographer Shane Hurlbut, ASC demonstrates how to begin the process...

How to Light Night Interiors: Part 2

Shane Hurlbut, ASC takes you through how to light night interiors as he works with practical lights, moonlight, and urban sources.

How to Light Night Interiors: Part 3

In this lesson, Shane Hurlbut, ASC and his team recreate urban lights flooding in through the exterior to the interior.

In How To Light Night Exteriors with Blue Tones: Part 1, director of photography Shane Hurlbut, ASC takes you through the location scout.

How to Light Night Exteriors with Blue Tones: The Build

In the next part of How To Light Night Exteriors with Blue Tones, Director of Photography Shane Hurlbut, ASC takes you through the build.

How to Light Night Exteriors with Blue Tones: Pt 3 - The Execution Pt 2

Shane Hurlbut, ASC shows how to light night exteriors with blue tones.

How to Light Night Exteriors with Gray Tones: Part 1

In the first part of a three part series, DP Shane Hurlbut, ASC demonstrates how to light night exteriors with gray tones. 

How to Light Night Exteriors with Gray Tones: Part 2

In the second part of a three-part series, DP Shane Hurlbut, ASC demonstrates how to light night exteriors with gray tones. 

How to Light Night Exteriors with Gray Tones: Part 3

DP Shane Hurlbut, ASC demonstrates how to light night exteriors with gray tones. So far, they set up the simulated moonlight and fill light.

6+ Minutes of Video Instruction on the 1000w Mole-Richardson Baby Baby Fresnel

1000w Mole-Richardson 407 Keg Baby Fresnel

7 Minutes of Instruction on the 1000w Mole-Richardson 407 Keg Baby

750w Open Face Arrilite

7 Minutes of Video Instruction on the 750w Open Face Arrilite

2000w Open Face Arrilite

6 Minutes of Instructional Video of the 2000w Open Face Arrilite

150w Dedo Light

In this lesson, Shane Hurlbut, ASC takes you through the kit and where you’ll get the most out of these lights.

ETC Leko Light

In this lesson, Shane Hurlbut, ASC takes you through a theatrical light, the ETC Leko Tungsten light.

Kino Flo Fluorescents

In this lesson, DP Shane Hurlbut, ASC is joined by gaffer Eric Forand for an in-depth look into Kino Flo Fluorescents.  

Kino Flo Tegra

9 Minutes of Instructional Video on the Kino Flo Tegra

Kino Flo Celeb 200 & 400

In Kino Flo Celeb 201 & 401, Shane Hurlbut, ASC and Gaffer Eric Forand examine the light and its purpose in production.

Kino Flo LED Select

In Kino Flo Selects, DP Shane Hurlbut, ASC and Gaffer Eric Forand examine the light and its purpose in production.

Cineo HS2 & HSX

Learn about the different uses of the Cineo HS2 and HSX.

Arri Skypanel S60

8+ Minutes of Video lesson on the Arri LED Skypanel S60

Chimera Pancake

In this lesson, Shane Hurlbut, ASC examines Chimera Pancake lights and their purpose in production.

Controlling & Shaping Light: Chimera Softbank

In Chimera Softbank Lights, Shane Hurlbut, ASC examines the light and its purpose in production.

Shaping & Controlling Light

Learn essential filmmaking terminology before revealing the nuances of shaping hard, soft light and how to direct your grip team.

Shaping Light & Shadow: How to Control Large Light Sources

Learn c-stands from the perspective of both a key grip and cinematographer, and explore light control devices (LCDs) to help shape light.

Shaping Light & Shadow: Nailing The Close Up

Shane Hurlbut ASC and key grip Dave Knudson guide you through the process of professionally lighting a close-up shot.

Shane Hurlbut, ASC and his gaffer, Eric Forand, guide you through the basic principles of lighting a green screen.

Green Screen Series: Lighting Your Subject

In this lesson, Shane Hurlbut, ASC and his gaffer, Eric Forand, guide you through lighting the talent on a green screen. 

Green Screen Series: Lighting a Moving Subject

In this lesson, Shane Hurlbut, ASC and his gaffer, Eric Forand, guide you through lighting a moving subject on a green screen. 

Green Screen Series: Lighting with Just Two Lights

In this lesson, Shane Hurlbut, ASC and his gaffer, Eric Forand, guide you through lighting a green screen with just two lights. 

Shane Hurlbut, ASC instructs on the process of working with treatments and collaborating with the director and agency.

Commercial Concept and Directors Treatment: Part 2

DP Shane Hurlbut, ASC explains the process of collaborating with the director and ad agency.

Commercial Locations "A Nationwide Scout": Part 3

Director of photography Shane Hurlbut, ASC takes you through the location scout for a national commercial. 

Rules of Engagement "Uniting 180 Shooters": Part 4

Shane Hurlbut, ASC takes you through the rules of engagement for uniting 180 filmmakers across the nation.

Commercial Communication Tech: Part 5

Shane Hurlbut, ASC unveils the communication and tech needed to pull off their nationwide endeavor.

Commercial Post-Production: Part 6

Shane Hurlbut, ASC guides you through creating the grain for the digital footage in the post-production process of the Prudential spot.

8:15 Minutes of Instructional Video, Detailed Written Breakdown and Lighting Schematics  

Joaquin shares his process on using hard cuts and how to finesse pacing and rhythm utilizing J-cuts and L-cuts.

Heads & Tails, Shot/Reverse Shots & ADR: Part 2

Learn the differences between heads & tails terminology, when and why to use Shot/Reverse Shot, and how to effectively use ADR.

Smash Cuts & Match Cuts: Part 3

Learn the fundamentals of Smash Cuts and Match cuts and how to increase heir effectiveness with pacing and storytelling.

Jump Cuts & Soft Cuts: Part 4

Learn how to effectively use jump cuts, add movement to a static shot, and ways to soften the abruptness of hard cuts.

Keeping Continuity & Cutting On Action: Part 5

Learn about when & how to break the 180-Degree rule and crafting a high-impact action sequence by cutting on action.

Cross-Cutting, Split Screen & Montage: Part 6

Learn how to use cross-cutting, the split screen technique, and when to use a montage to condense time and enhance pacing.

Cutaway, Point of View, Inserts & Stock Footage: Part 7

Learn how to use insert shots, cutaways, and point of views (POVs) to improve your storytelling, pacing, and creativity.

Audio Sweetening: Part 8

Learn how audio sweetening enhances your edit, to think outside of the box when selecting audio effects, and other audio enhancements.

Shane Hurlbut, ASC congratulates you on completing the Beginner Colorist Career Path

SOURCE FILES