How are your finances? How are your marketing goals? Do you even know? If not, it’s okay! For a long time, I just ran my business month to month. I had no concrete goals, and no roadmap to achieve them. I started by creating some spreadsheets, making some lists, and ended up with my Business Goals Worksheet.

Effectively delivering wedding photos to clients is not as simple as sending an email to let them know their images are online. In this short course, Susan explains her three-step process for delivering an image gallery to her wedding photography clients.

What makes a good competition image? How do you know which images to pick for competitions? And why should you consider entering photography competitions in the first place?

As a wedding photographer, having an efficient workflow is crucial. Over the years, I’ve developed a workflow that keeps my studio running seamlessly. I thought I knew it all. Jared Platt opened my eyes to an even more efficient, intelligent workflow. From culling to color correction, we are now a faster, sharper studio. I’m amazed by how much better my own post production is after these hours of education with Jared!

As a wedding photographer, having an efficient workflow is crucial. Over the years, I’ve developed a workflow that keeps my studio running seamlessly. I thought I knew it all. Jared Platt opened my eyes to an even more efficient, intelligent workflow. From culling to color correction, we are now a faster, sharper studio. I’m amazed by how much better my own post production is after these hours of education with Jared!

Do you struggle with how to respond to client inquiries?  Should you email them?  Call them?  Text them?  What do you even say in your emails, anyhow? What about if they ghost you?  How do you guarantee that they’ll email you back? My inquiry response workflow has evolved many times over the past eighteen years to what it is today : a tightly efficient machine that gives great customer service, has a personal touch, and works extraordinarily well to convert contact form submissions into potential client conversations.

In this course about how to build and manage an associate program, Aislinn provides concrete, specific examples from her own studio (both the things that have worked, and the things that haven’t), as well as offer solid, actionable ideas for growing a studio in this way.  At the conclusion of the class, viewers! will walk away with a full toolkit for starting and managing a successful associate program.

In this mentor session with Peter, he talks about making photography your business & the truth that you will need to separate your art from it and be more of a business person to make money first.

Peter has created some LUTs that he is able to use in Lightroom that give him the same effect as his Red Green and Blue channels in Phocus, and this video he shows you how he creates them and imports them into Lightroom.

Following on from the the first mirrors tutorial, Peter wanted to get a different effect using the mirrors, so he found a smashed mirror out the back of the studio to play around with a dappled light look. As multiple lights create multiple shadows, you will see him tweak his set up to get around this.

Kelly has a garage that he has turned into his home studio, and we received a Volley from him asking if it was at all possible for us to come around when we were in LA for Peter to show him how he could best use this space. As we hear from a lot of people that they are shooting in home garage studios, we figured it would be worthwhile filming this for Inspire everyone can benefit from Kelly’s question and see how much you can still create with limited space!