The Portrait System - Something Personal: The Big Picture with Matthew Jordan Smith
There are moments in our lives that bring everything else into perspective. Losing someone we love does that like nothing else. In this poignant talk from the TPM 2022 Conference Main Stage, Matthew Jordan Smith celebrates the photographer’s calling in life by bringing its importance sharply into focus. Matthew talks about what he loves and values about his career as a celebrity photographer, and he also tells personal stories about documenting the last 13 years of Aretha Franklin’s life and a lifetime of documenting his parents and family. Having lost his father a month ago to the day from this talk, Matthew shares how that experience impressed on him the importance of not just taking beautiful photographs, but also telling the stories of our life, which become ever more precious with the passing of time.
The Portrait System - Running a Successful Business in a Small Town — Jessica Malone & Bethany Johs
Just because you live in a small town, doesn’t mean you can’t have a thriving business with a high-sales average. Join a conversation with Nikki, Bethany, and Jessica to hear about how you can have big success in a small town.
The Portrait System - Reveal Wall
https://theportraitsystem.com/course/reveal-wall/
Sue goes into depth to the mentors about what the Reveal Wall is, how it works, and why it’s revolutionary in selling modern portraiture.
The Portrait System - Putting Your Words Out There with Damaly Shepherd
No matter how beautiful your images are, you won’t make sales if potential clients don’t know who you are, what your services are, and why they should be buying from you. You may have figured out how to hack the social media algorithm, but that is not the same as selling. Stop playing hard to get. It’s time to craft an irresistible invitation through marketing. Damaly will teach you how to tell stories that complement your images in such a way that people won’t be able to help but see themselves taking part in the experience you provide. Equally as important, they will understand the cost and be ready and eager to buy.
The Portrait System - Printables
https://theportraitsystem.com/course/printables/
The Portrait System - Setting Boundaries: Make Your Business Work for You with Nikki Closser
Most of us choose to become entrepreneurs because we want to live a life of freedom, but when we work for ourselves, it can be challenging to not work all the time and burnout.
The Portrait System - The Green Wall
https://theportraitsystem.com/course/the-green-wall/
The Portrait System - Sales Contact 2 — The Consultation
Sales Contact #2: The Consultation. The consultation is probably the most important point of contact with your clients. If you find yourself running into challenges with your clients later on during the shoot or reveal, almost always the problem started in the consultation step. So much of how we connect these days is by phone and email. We don’t always get to connect face to face. I believe whole heartedly that the consultation is the most important selling point where the best selling is done and the future connection is established. We educate and get excitement and commitment and establish stage one of relationship building and trust. This can happen over the phone or in person, but it is crucial to connect and educate your client in preparation for their shoot and future reveal.
The Portrait System - Styled Beauty Shoot with Saray Taylor-Roman and Sue
https://theportraitsystem.com/course/styled-beauty-shoot-with-saray-taylor-roman-and-sue/
The Portrait System - Social Media Marketing
You will learn how to make your posts connect and engage with your followers. You will learn how to find your campaign voice using words that will sell and attract clients with desire and value. In this class we start the preparation for your SALES PAGE. It is time to create an email database that you can connect with and market to with an enticing and powerful sales page.
The Portrait System - Wrapping Paper Backdrop
Let’s do things fast, sly, on a budget, really well, really different, and for cheap. That’s what Sue teaches us in this video while showing us her ideas put into action from an inspiring sparkly wrapping paper she found at an art store to shooting it seamlessly. “I could spend my life covered in glitter,” she states, “I get so sick of my backdrops, I’m always looking for new and interesting ones.”
The Portrait System - Simple Lighting Setup
https://theportraitsystem.com/course/simplelightingsetup/
The Portrait System - Seniors - Teens Shooting & Marketing
https://theportraitsystem.com/course/seniors-teens-shooting-marketing/
The Portrait System - Selling Wall Portraits
I have been selling wall portraits for over 27 years. Learn the techniques that create a visual collection for your clients so they can see their own portraits covering the walls of their home. The gallery wall and the ancestors wall are big sellers. Most of your clients dream of creating something this beautiful for their homes with legacy images of the people they love. Plant the seed, show don’t tell, and let your clients decide by giving them gorgeous and enticing products to purchase.
The Portrait System - Kara Marie Photo Shoot
The Portrait System - Sales & Selling
When I first went out on my own, I hit rock bottom. I desperately wanted to thrive in business, and I loved my folio. But I discovered I couldn’t sell, hated selling, had an intense fear of rejection, and a complete fear of money. Bottom line: I wasn’t selling myself, I wasn’t receiving money, and I certainly was not valuing myself and my work. This month’s focus on sales is not an exercise in getting rich quick. It’s about getting paid for your work and your talent. I am not a trust fund baby. I did the work, and you can too. I simply learned to sell with confidence and value. And this month I show you how.
The Portrait System - Making Hairpieces
https://theportraitsystem.com/course/making-hair/
Have you ever wished you could capture that voluminous victorian and avant-garde hair? Watch Sue create an add-on hairpiece using cheap cheats like synthetic hair and crafting wire. Learn how to do it yourself with our Making Hairpieces course!
The Portrait System - Lighting Made Easy – Felix Kunze
https://theportraitsystem.com/course/lighting-made-easy-felix-kunze/
Join Kristina Houser for a conversation with lighting expert Felix Kunze. If you’ve been curious about Felix’s courses in The Portrait Masters Store – The Lighting Series and The Location Lighting Series – then you won’t want to miss hearing Felix talk about lighting and how he makes it so easy to learn.
The Portrait System - Instagram Videos with Animoto
https://theportraitsystem.com/course/instagram-marketing-videos-animoto/
The Portrait System - Hourglass Pose
https://theportraitsystem.com/course/hourglass-pose/
The hourglass pose is a pose Sue came up with when she was trying to figure out a way to bring arms and legs up into the frame so she could create beautiful body language and shape bodies while they are sitting down. It’s a great pose for any body shape.
In this mini-course, you will see Sue photograph the gorgeous Tee. This will help you learn how to pose a long, lean body. Then, you can tune in to Shauna’s shoot to learn how to master the hourglass pose with a beautiful curvy client. There are so many tips and tricks in this mini-course that you won’t want to miss!
So, tune in and let Sue show you why the hourglass pose will be your next favorite go-to during your shoots!
These mini-courses are perfect if you only have a short amount of time to devote to learning for the day. Sue does a brilliant job of condensing so much excellent information along with several wonderful tips into concise videos- all for you. So watch one when you have a free moment. Or, binge-watch them all in one sitting. No matter what you chose, you are sure to learn some great information along the way.
The Portrait System - Empower All Bodies with Sue and Teri Hofford
https://theportraitsystem.com/course/empower-all-bodies-with-sue-and-teri-hofford/
The Wedding School - Shooting Your First Wedding
https://theweddingschool.net/course/shooting-first-wedding/
The Wedding School - SEO Success Strategies
https://theweddingschool.net/course/seo-success-strategies/
The Wedding School - SEO Fundamentals
https://theweddingschool.net/course/seo-fundamentals/
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