Sales Contact #2: The Consultation. The consultation is probably the most important point of contact with your clients. If you find yourself running into challenges with your clients later on during the shoot or reveal, almost always the problem started in the consultation step. So much of how we connect these days is by phone and email. We don’t always get to connect face to face. I believe whole heartedly that the consultation is the most important selling point where the best selling is done and the future connection is established. We educate and get excitement and commitment and establish stage one of relationship building and trust. This can happen over the phone or in person, but it is crucial to connect and educate your client in preparation for their shoot and future reveal.