Lynda - Lead Generation Foundations

English | 1hr 20m | Video: 720p | Subtitles

 
You can’t build a business without loyal customers. Lead generation is the proven way to grow your customer base and your business, year after year. This course teaches business owners and marketers the essentials of lead generation: identifying qualified leads and converting them into loyal customers who advocate for your brand. Instructor Dina Shapiro explains the framework for identifying your business and lead generation objectives and your target audience and discusses how to engage and entice prospects with effective branding and content. Then learn how to develop a compelling offer and call to action that moves prospects seamlessly through the acquisition process. To transform those leads into customers, Dina explains how to score and nurture leads and optimize the purchase experience, so customers are encouraged to buy. Finally, Dina explains how you can measure the performance of your lead-gen pipeline and how to adapt your efforts to best optimize their reach.

In this course you will learn the process of creating a 3D product visualization render in Cinema 4D. We will start with an empty file and work our way up to modeling, texturing, and rendering a set of 3D energy drink cans that looks awesome and that your clients will love.

Layout is a layout software that is installed together with Sketchup Pro and Style Builder software. This software allows you to produce 2D views and make professional layouts from your SketchUp models as well as other files such as images. With this tool you will be able to present your work, make layouts, covers, a folder architecture and more. Indeed when we just use Sketchup and we want to present his work it is not easy to make several types of backup or to fetch external software. That's why Layout was created, to present the models directly with ergonomic software that takes the basics of Sketchup.

Follow along on location as Zack shoots headshots and editorial looks for his client, Jesse in the alleyways of Los Angeles. Learn how Zack uses natural light and studio lighting on location to create a diverse set of images any client will love.

Most photographers get comfortable with the lighting setups they use, and tend to shy away from trying new or different ones. Pushing yourself to incorporate new lighting techniques can help to expand your photographic style. You don’t need to buy more lighting equipment to start thinking about how the light is appropriate for what you’re shooting. Learning to see and light a location or scene and bring it to life in your images takes an in-depth understanding of lighting, direction, and creative vision. Join Chris Knight, well-known photographer, instructor, and author, to learn how to create cinematic lighting that allows you to be more innovative for your clients and yourself.

A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.

There are so many options when it comes to speedlighting — how do you know which model to choose? Award-winning photographer Roberto Valenzuela will answer all of these questions and equip you with “go to” settings for any shoot, no matter the location.

The best in photography and photoshop tutorials on fashion, portraits, natural light, commercial, product, retouching, and the business of photography.

Did you know most photographers only use about 20% of the Photoshop Workspace? Don't be held back by what you already know and learn (almost) every tool within Adobe Photoshop with high-end, commercial retoucher, Sef McCullough.

Start color correcting and grading your videos professionally with Blackmagic Design's DaVinci Resolve!

If you are looking for a free application that will allow you to color grade videos however you want them, DaVinci is the best answer. DaVinci Resolve is used by amateur and professional video makers across the world for every type of production from business & marketing videos, music videos to documentaries and feature films. This course is the best way to jump right in and start color correcting and grading.

You can still increase your organic reach and engagement without spending a lot of money on Facebook Ads.

Watch as Zack executes a photoshoot in the studio using the techniques and tools covered in past lessons. See how he uses different lighting set ups and modifiers while putting the fundamentals in action to create incredible portraits.

In this course you  will learn the process of creating a 3D character in Cinema 4D. We will start with an empty file and work our way up to modeling, sculpting, texturing, and rendering a 3D character that looks awesome and is animation friendly.

Logos are a vital asset for any business. A good logo acts as a public touchpoint for everything that a brand represents: it establishes consistency of look and feel, adds a level of professionalism, and conveys the core ethic of the business. But you don’t need to be a professional designer to create a logo for your business or side-hustle.

Hello everyone, in this class, you will learn how to use Illustrator strokes and how to master them and how to design full logos with strokes to achieving the l look we seek.

It is no secret that embarking on a journey in photography is not easy. The best way to become a confident photographer is to know that you’re not alone in the struggles, frustration, and fear that can rise up while you’re on this path. In this section, Zack shares some of his own struggles and gives you insight on how to overcome what is holding you back.

In this course you  will learn the process of creating a 3D robot in Cinema 4D. We will start with an empty file and work our way up to modeling, texturing, and rendering a 3D character that looks awesome and is animation friendly.

You will get hands on modeling experience by learning step-by-step on how to model a table lamp. Sometimes the best way to learn something is to just jump right in and start making something. This course is designed to get the basic knowledge without all the other features that would just get your way.