What you'll learn
Understand the difference between organic social media posting and intentional, goal-driven marketing.
Learn how to define, research, and create detailed Customer Avatars/Personas to ensure your content and ads are seen by the right people.
Set up and fully optimize a high-quality Facebook Business Page and connect it to an Instagram Professional Account.
Become comfortable using the Meta Business Suite and the powerful Meta Ads Manager—the professional control center for all Meta advertising.
Learn how to plan engaging, value-driven content (images, videos, text) using a content calendar to build an organic following.
Understand the essential hierarchy of Ads Manager: Campaign → Ad Set → Ad, and how to correctly set up your Business Manager and Ad Accounts.
Learn what the Meta Pixel is, why it is critical for measuring success, and get hands-on experience installing it on a website.
Know which of Meta's 11 campaign objectives (e.g., Traffic, Leads, Sales, Engagement) is the correct choice for any business goal.
Pinpoint potential customers using Meta's vast database of interests, demographics, and behaviors.
Learn the AIDA formula for writing persuasive ad copy and apply best practices for designing scroll-stopping ad images and videos.
Master the art of Split Testing (A/B testing) different audiences, creatives, and offers to systematically discover what drives the lowest cost results.

Social_Media_Marketing_101_Facebook_Marketing_and_Paid_Ads.part1.rar - 2.9 GB
Social_Media_Marketing_101_Facebook_Marketing_and_Paid_Ads.part2.rar - 367.8 MB