SOCIAL MEDIA MARKETING MADE SIMPLE

• Designed by a CMO, based on their practical experience and the needs of the market.

• Gain actionable skills and access to real templates, reports and briefs to land and start a job with confidence.

• Experience practical learning with lots of assignments and example answers from your instructor.

A PRACTICAL COURSE, THAT WORKS

Master the skills that companies are looking for. Based on job market research for Social Media roles in the UK, this course teaches you how to:

1. Confidently manage Facebook and Instagram social media accounts

2. Originate concepts and develop social media calendars

3. Bring your creative ideas to life with copywriting and design

4. Drive engagement through community management

5. Track performance and draw insights from social media

YOUR PRACTITIONER INSTRUCTOR

This course is set apart by the experience of our accomplished instructors, and the course outline was enriched by a collective of expert contributors: CMOs, Social Media agencies and Social Media Managers.

SKILLS YOU’LL LEARN

Gain practical social media marketing skills to land and start a job with confidence:

• Setting content pillars

• Content ideation

• Mapping out a social media calendar

• Content repurposing

• Driving user-generated content (UGC)

• Designing impactful creative

• Copywriting engaging captions

• Community management

• Social media listening

• Social media analysis and insights

PRACTICAL CASE STUDIES AND ASSIGNMENTS

Get hands-on experience in every aspect of the course with exercises based on case studies of 4 companies:

• Discord (scaleup, service-based)

• Trinny London (scaleup, product-based)

• ACTA School (early stage startup, service-based)

• CAROL Bike (growth stage startup, product-based)

   

WHAT WOULD YOU GET WITH THE MASTERCLASS?

• Self-paced learning with lifetime access to 4 hours of on-demand content

• Udemy certificate to showcase your new skills on LinkedIn or your CV

• Practical templates that you can reuse in your job

   

PRACTICAL TEMPLATES

During the course, you will get access to real documents, examples, and templates that are used in startup and agency environments:

• Template: Social media content bank

• Checklist: Sources of content ideas

• Template: Social media calendar

• Template: Social media dashboard

• Template: Design brief

• Example: Canva templates brief

• Example: Animation design brief