What you'll learn

Learn how to set up and launch YouTube ad campaigns step by step using Google Ads.

Understand YouTube ad formats, targeting types, and bidding strategies for optimal performance.

Analyze campaign data using key metrics like CPV, CTR, and conversions to measure success.

Optimize YouTube ads for better reach, engagement, impressions, and long-term ROI.

Requirements

No prior experience with Google Ads or YouTube Ads required.

A Google account and internet access to create and manage campaigns.

Curiosity to learn digital marketing and willingness to experiment with ad setups.

Description

Enroll now and start building your YouTube advertising foundation today, and gain the confidence to plan, execute, and measure impactful campaigns that truly grow your brand presence across audiences, devices, and campaign objectives with lasting results.In this step-by-step program, you’ll learn how to set up your first YouTube ad campaign from scratch — from choosing the right campaign objective to building custom audiences, managing budgets, and optimizing performance. You’ll also understand how YouTube fits within Google Ads, how targeting really works, and what metrics to focus on for scalable results.Whether you’re promoting a product, growing a channel, or managing client campaigns, this course simplifies YouTube Ads into actionable steps you can apply immediately.By the end of the course, you’ll be able to:Create and launch YouTube ad campaigns with confidenceUnderstand ad formats, bidding, and placement strategies and stepsAnalyze performance using key metrics like CPV, CTR, and conversionsOptimize your campaigns for better reach, impressions and ROINo prior experience with Google Ads or YouTube Ads is required — just curiosity and the willingness to learn.Enroll now and start building your YouTube advertising foundation today, and gain the confidence to plan, execute, and measure impactful campaigns that truly grow your brand presence.

Who this course is for

Beginners who want to understand how YouTube advertising works.

Entrepreneurs and small business owners looking to promote their products through video ads.

Marketing professionals exploring YouTube Ads as part of their performance marketing toolkit.