Start Mastering Freelance with 50+ Easy-to-Follow Video Lessons

Across 7 Essential Sections

Things you really must know first
As a freelancer:

• Don’t sweat the details yet.

• Understand why you’re starting.

• Don’t quit your job yet.

• Freelance full-time or part-time?

• You must let them know you exist.

• Relationships are everything.

• There’s no such thing as job security.

• Freelancing is not for everyone. That’s okay.

• You can make it without a following.

• You can do it.

Setting Yourself Up (For Success)

• Find your focus, story, and plan.

• How to set up your brand.

• Good domain name and email address.

• Have clear messaging everywhere.

• “Getting started” myths.

• How I got started.

• Reputation is everything.

• Build trust.

Learn how to get work and stand out more as a freelancer

• Let them know you exist.

• Finding your first client.

• When to work for “free.”

• Example: I created Nixon.com for “free.”

• Go where the clients are.

• Side projects show your passion.

• Build a stellar portfolio.

• What to do if you have no work.

• Watch your online presence.

• Learn the power of a question.

• Try five ideas to get you noticed.

• Hear the truth about how to work with clients.

Communication is Everything

• Be easy to work with.

• Be upfront about your timing.

• What clients care about.

• Common mistakes to avoid.

• Create a stronger portfolio to help you stand out.

What is a Portfolio?

• Find your story.

• Find your plan.

• Decide which tool you’ll use.

• Divide your portfolio into 4 main sections.

• Only show the work you want to get.

• Only show your best work.

• Show that you’re focused.

• What if you don’t have any work for your portfolio?

• Make it easy to contact you.

• Never stop adding work.

How to Work with Clients – The Most Important Thing

• Communication is everything.

• Be easy to work with.

• Be upfront about your timing.

• What clients care about.

• Common mistakes to avoid.

A Guide to Pricing Based on 25 Years’ Experience Freelancing

• How I charge.

• Important: Be flexible.

• Four steps to discover your pricing.

• Consider project-based pricing.

• Charge weekly (my favorite).

• Value-based pricing.

• Charge hourly (my least favorite).

• Stop charging hourly (when/if you can).

• Give them options.

• Refer a friend > saying no.

What I Charge for Web Design

• Take a percentage upfront when you can.

• Consider getting creative with payments.

• Learn how to invoice & accept payment.

• Offer discounts.

• Double your income.

• Bonus: Up-sell the client.

• Stop asking, “What’s your budget?”

• Avoid these common mistakes with pricing.

01. Chapter 1 Things You Must Know First PART 1| PART 2

02. Chapter 2 Setting Yourself Up for Success PART 1

03. Chapter 3 How to Get Work and Stand Out PART 1

04. Chapter 4 Working with Clients PART 1

05. Chapter 5 Guide to Pricing PART 1 | PART 2 

06. Chapter 6 Everything Portfolio PART 1| PART 2

07. Chapter 7 The Not-So-Fun Side of Freelancing PART 1