The course dives deep into establishing team-specific design KPIs, how to track them effectively, how to set up ownership and integrate metrics in design process. You’ll discover how to translate ambiguous objectives into practical design goals, and how to measure design systems and UX research. Also, we’ll make sense of OKRs, Top Task Analysis, SUS, UMUX-Lite, UEQ, TPI, KPI trees, feedback scoring, gap analysis, and Kano model — and what UX research methods to choose to get better results.