Domestika - Brand Strategy Specialization: Crafting User Experiences

https://www.domestika.org/en/courses/5662-brand-strategy-specialization-crafting-user-experiences

Aduio: English, Spanish | Subtitles: English · Spanish · Portuguese · German · French · Italian · Polish · Dutch

Unlock the secrets of crafting a compelling brand strategy with the Brand Strategy Specialization: Crafting User Experiences. Dive into a comprehensive learning experience that equips creatives with the tools to expertly position brands in the market, build robust content strategies, and inspire action through storytelling. Fabian Geyrhalter, Laura Busche, John Williamson, and Jessie McGuire guide you through a journey of meticulous planning, user-oriented methodology, and digital strategy enhancement, ensuring you can set prices that attract the right clientele and develop strategies that set your brand apart.
Explore a seven-step user-oriented methodology to create a brand strategy from scratch, and discover how storytelling can fuel a brand’s identity. Craft a content strategy by defining your brand’s pillars and personality while developing a digital strategy focused on enhancing user experiences across digital channels. The specialization culminates in hands-on projects where you will relaunch your website, create a content manual, and develop a strategy based on storytelling that inspires audience action. This program is ideal for those eager to elevate their brand’s presence and influence in the market.