Laura Evans - The Brand and Packaging Design Course

https://packagingdesigncourse.co.uk/

Learn how to deliver high value & high impact branding projects in 6 weeks, Brand designers ready to double their fees & go from $500 to $5K–$10K+ projects by learning these skills in just 6 weeks. You're craving to increase your offers, impact and revenue. You know the value, but you’re missing the agency edge

MODULE 1:How to confidently qualify, book and onboard clients

+ Client Red/Green Flags

+ PreQualifiers

+ Pricing Methods

+Timelines and Management

+What to ask and when

MODULE 2:How to use strategy

+ Brand Strategy basics

+ Agency strategy tools for packaging

+ Brand workshops

+ Questionnaires

+ Creative Direction

MODULE 3:How to design effectively for retail and e-commerce

+ Variants

+ Ranging

+ Shelf Studies

+ Flavour Profiles

+ Category Cues

MODULE 4:How to design a concept your client and customer loves

+ Use GPT for stories

+ Mining for inspiration

+ Mockups and prototyping

+ Materials & Finishes

+ Presenting to your client

MODULE 5:How to work with dielines and navigate back of pack

+ Cutterguides/Dielines

+ Drawing dielines (hot take)

+ BOP including but not limited to:

+ X heights, Safe space

+ Barcodes and more...

+ Global regulations

MODULE 6:How to set up your files for print the agency way 

+ Printing basics

+ Pantones and Match-Tos

+ Spec your files

+ Hands-free hand-off

 

+ Final Checks

• 01-The.You.Expert.Connect.Harder.Attract.Your.Kind.Of.Client.Formerly.Called.Diet.Pitch.Please.rar - 39.9 MB
• 02-Question.Bank.Podcast.rar - 42.4 MB
• 03-The.Re-Release.Of.The.Brand.Packaging.Design.Course.Part1.rar - 3.0 GB
• 03-The.Re-Release.Of.The.Brand.Packaging.Design.Course.Part2.rar - 1.8 GB