How to craft a unique wordmark that embodies a brand’s personality and values.

The fundamentals of typography, letterforms, and spacing for a timeless wordmark.

How to refine and customize type to create a distinct and memorable logo.

How to create simple but effective story-telling through the power of word mark design

Requirements

A passion for brand design and typography.

Basic knowledge of design software like Adobe Illustrator.

The desire to create professional, high-quality logos.

An eagerness to master logo design principles.

Description

So you want to create a stunning wordmark logo?

If you're a brand designer, you know how crucial typography is to a strong visual identity.

A great wordmark isn’t just about choosing a font—it’s about refining letterforms, adjusting spacing, and crafting something truly ownable.

But how do you create a wordmark that looks professional and stands out?

That’s where this course comes in.

In this course, I'll show you behind the curtain of how I develop and design a word mark for a real client.

We'll cover:

Briefing & Research

Sketching

Digitising & Perfecting your logo

Some tips on design mindset and how I approach projects