Develop an incredible visual identity that goes beyond the logo. Create a complete visual system for a fictional brand, exploring colors, typography, graphic elements and icons, and applying them to digital mockups. Learn how to balance concepts and visual assets, ensuring harmony between the brand and its identity. Discover how to use photography guidelines and illustration styles to reinforce the brand’s personality. Gain essential skills to transform ideas into impactful graphic expressions. Explore the importance of layout and composition in creating cohesive visual systems. Complete your project with the documentation needed for a professional brandbook. Immerse yourself in the creative process and learn how to present your designs effectively, ensuring consistency and clarity in every detail.