Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.

You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts.

You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.