At the heart of every brand is a guide that dictates its actions. To guarantee these are consistent with its values, the essence of the brand needs to be laid out in a corporate identity manual, or brand book, which provides organized information on every aspect, from broad strategic concepts to highly specific details, such as its visual identity in different formats.

In this online course, learn how to create a brand book step by step alongside David Espinosa, a graphic designer and art director with more than 15 years of experience in the sector.