Guise, defined literally; is an external form, appearance, or manner of presentation, typically concealing the true nature of something. The word came to my mind when describing how type, as representation of words, affect our communication. Words are an essential part of our communication; however, they do not reflect genuine human emotions—only a fraction of it. So shelf all of your standard fonts shipped with your machine and get Guise and change your perspective on multi-purpose workhorse typefaces.