Learn how to create logos that not only represent a brand, but also tell a story that emotionally connects with its audience. Memorable brands are those that possess a powerful narrative, capable of resonating both on a conscious and subconscious level. Discover how to give a brand personality and story, and how a good logo can be the perfect medium to communicate that narrative effectively. In four essential steps, you will explore how to define a brand's personality, build it with typography and symbols, synthesize it as much as possible, and present it confidently to your client. You will design an imagotype anchored to a solid conceptual story, choosing appropriate fonts and creating a stylistically coherent isotype. This course is ideal for those who wish to develop the ability to communicate complex concepts through concrete symbols, using tools such as Adobe Illustrator and Powerpoint.