https://www.domestika.org/en/courses/852-brand-identity-design

•  Learn how to create an identity system through graphical and conceptual exploration
• Developing every design project with conceptual thinking as a starting point is how it’s done at Argentine studio The Negra, and it is likely to be the reason behind their success so far.
• Specialized in branding and brand identity, in five years, this “visual factory” has been collecting a portfolio of major brands such as MTV, Nickelodeon, Comedy Central, as well as major national media companies like La Nación.
• In this course, The Negra teaches you how to develop a conceptual identity system, going through the base of a project, starting from the initial phase to completion. Design a strong identity, exploring its reach and its limits. Learn how to communicate it, going a step ahead of traditional methods.