Want to get started as a community manager and assemble a full content plan to capture the attention of consumers on social media? In this course, Ana Marín, director of digital integration at McCann Worldgroup México, teaches you all the community management essentials for working on social media. She has had an extensive professional career in the digital world, which has been celebrated at festivals such as the Effie Awards, Círculo Creativo de México and the Ibero-american Social Media Festival.Learn everything from terminology to key tools for working as a professional community manager in an advertising agency or independently. It's not just a matter of posting or writing good material!

Gone are the days when television was the main advertising medium. Today, Instagram stands as one of the main advertising platforms, opening up new paths to impact users in innovative and creative ways. Juanmi Díez is an advertising consultant and a specialist in branding and creative brand management. He is an expert in developing marketing strategies on social media, using insights and creativity as the main pillars of his work. In this course, Juanmi teaches you how to take advantage of the basic tools of Instagram Business to promote your creative projects, products, or brand.