The Wedding School - Storytelling for Social Media Success
Creating your brand’s compelling social media narrative can be overwhelming, but an overarching story is needed to increase social media engagement. Not only do your fans and potential customers want to know about you, your products, and your company’s background, but social media platforms and their algorithms reward pages and accounts that create useful and engaging content that add value to online communities.
The Wedding School - Social Media Marketing
Updated for 2022, in this video Susan Stripling explains her no-nonsense, business-focused approach to social media marketing. She encourages wedding photographers to concentrate on generating business—not followers, likes or personal validation.
“I would rather have 500 followers and two likes per image, but have my social bringing me in work, than have hundreds of thousands of people following me and no one paying for my services,” Susan says.
The Wedding School - Six Weeks to Profitability
With this in mind, I have created a six week course to help you immediately start down that road to increased profitability. It is my goal to give you solid, concrete action items that you can implement in your business immediately.
The Wedding School - Sales by Relationship Building
In this class from the WHCC Pricing for Profit summit, instructor Jacklyn Greenberg teaches sales by relationship building. Many wedding photographer are educated thinking that “sales” is a dirty word, something to fear or be stressed out by. Creatives worry that when they try to “sell” to their clients that they will harm the emotional relationship that they have build, and erode the trust the clients have placed in them. Jacklyn Greenberg will teach you that “sales” are nothing to be afraid of, and that sales by relationship building is an incredible tool for a wedding photographer to master.
The Wedding School - Print. Reveal. Sell.
World-renowned portrait photographer and educator Sue Bryce joined The Wedding School for our Shooting for Profit summit at WHCC. Sue brings her brilliant “print, reveal, sell” sales method that she uses in her portrait sessions to wedding photographers. Never again will you wonder how to sell prints to your clients! Using the print, reveal, sell method for wedding photographers will increase your profit immediately.
Categories: Tutorials » Photography and Video
https://www.slrloungeworkshops.com/natural-light-flash
This is the fourth course in the Location Lighting Mastery Series. At this point, if you’ve completed the series you’ve mastered the fundamentals of light from Lighting 101, learned the power of a single flash in Lighting 201, created dramatic and dynamic imagery using multi-point light setups in Lighting 3, now in Lighting 4, we’re going to move to what we think is the most advanced and refined step of your lighting toolkit, that is learning to create any form of natural light effect using highly portable flashes and modifiers. You’ll walk away from this course with patterns and recipes for re-creating authentic and refined natural light using flash, which removes any limitation mother nature might present to you. As a photographer, this means no matter the scene, situation, or time of day, you are always in control!
https://www.photocascadia.com/store/photographing-through-the-seasons/
Photographing Through the Seasons reverses the usual approach of a location guide. Rather than beginning with a destination, we begin with a season and recommend areas in the western United States that are likely to be highly photogenic at that time of year. Even for people who have a lot of freedom to travel, circumstances may dictate when that travel can happen. This guide answers the question of where to go to make the most of whatever time you have available for photographing nature.
https://fredrikstromme.com/
In this 66 minutes post-processing tutorial we will work in both Lightroom and Photoshop.
You will learn how to make a hazy and dreamy effect on a waterfall scene.
In Lightroom you will learn how to add a soft light source and how to add shadows.
Also how to remove unwanted objects.
The use of tone curves, color adjustments and split toning.
In Photoshop you will learn how to add a person for scale and how to make him blend into the scene.
Where to find a free version of Nik Collection tool, and how to use it.
How to add a stronger light source. The use of adjustment layers, masking and the Orton effect.
You will learn how to make a hazy and dreamy effect on a waterfall scene.
In Lightroom you will learn how to add a soft light source and how to add shadows.
Also how to remove unwanted objects.
The use of tone curves, color adjustments and split toning.
In Photoshop you will learn how to add a person for scale and how to make him blend into the scene.
Where to find a free version of Nik Collection tool, and how to use it.
How to add a stronger light source. The use of adjustment layers, masking and the Orton effect.
https://gregbenzphotography.teachable.com/p/norway-from-start-to-finish-course
Complete start to finish landscape edit with exposure blending, dodging & burning, and more
Categories: Tutorials » Photography and Video
https://wanderingdp.teachable.com/p/commercial-cinematography-the-foundation
A Step-By-Step Course to Master Pre-Production & Build Your Commercial Career
If you are just starting your career in cinematography, and you haven't really taken the time to evaluate the commerical pre-production process, then you are absolutely doing your projects and your career a disservice. Understanding the core components of pre-production and the business side of commercial cinematography is a great way to jump start a career but gaining access to that experience can feel unattainable. How can you break in to the industry? Who are the key players in the commercial process? How should I Build my network? What is expected from a DP before a shoot? What are the key steps not to overlook in pre-production? In Commercial Cinematography: The Foundation, I'll walk you step-by-step through the entire process of booking and executing commercial jobs in pre-production. Great projects are made in Pre-Production and this course will show you a proven step-by-step process that can take your work to the next level.
Visual Education - Packshot Photography
Packshots can be a reliable source of extra income – if you know how to set them up and shoot them to perfection in minutes instead of hours. In this packshot photography class, Karl discusses his preferred backgrounds for these white-on-white product shots before getting into the simple but effective three-light setup he uses for this type of work.
Visual Education - The Business of Photography
Starting up or running your own photography business can be a daunting and overwhelming task. As much as you need to be a talented and passionate photographer, you also need to be business smart. With over 20 years of experience in the industry, Karl explains what it takes to become a successful pro photographer, sharing his journey over the last two decades, whilst giving you top tips and advice to help you with your own photography journey. This series of video classes (which also includes relevant documentation available to download) also includes how much to charge, what areas of photography earn you the most money as well as understanding the commercial project workflow as well as how to run and grow your business.
Visual Education - Frequency Separation Made Easy
Frequency separation is a popular retouching technique used for smoothing skin, and in this post production course Karl shows you exactly how to achieve the very best results using this method. Karl simplifies the techniques of low frequency and high frequency separation for skin retouching, explains the reasons behind it and demonstrates a quick process for smoothing skin without loosing the original texture. Other powerful techniques covered within this course include Burn and Dodge.
The Wedding School - Engagement Sessions Overcast Days Nighttime
It’s no secret that I love bright light. My clients are drawn to the lighting in my images, and when we schedule an engagement session…well, they want that light in their portraits. What do you do when you find yourself facing a day where there IS no light? Perhaps the clouds have rolled in, perhaps the weather looks bad but there are no days available to reschedule to, perhaps you’ve just got to get it done.
The Wedding School - Defining Your Style
Jacklyn Greenberg shares her insight into developing a unique photographic style at The Wedding School Style Summit. How can you define your personal style, and do you figure out who you are as a photographer?
The Wedding School - Creating Beauty Anywhere
As wedding photographers need to learn the skill of creating beauty anywhere. We always hope that at every wedding will have miraculous light, dozens of amazing locations to make portraits, and beautiful rooms for the bride to get ready. But that’s not always the case. It is important that we are always capable to pull on our skills as an artist and technician to make beauty anywhere.
The Wedding School - Client Playtime
In this nearly two-hour long course, wedding photographer Cliff Mautner will break down exactly how to achieve a proper exposure in all of these different conditions : and more! Mastering exposure can be tricky to learn, but is crucial for your success as a working wedding photographer.
The Wedding School - The 1-Click Challenge
In this nearly two-hour long course, wedding photographer Cliff Mautner will break down exactly how to achieve a proper exposure in all of these different conditions : and more! Mastering exposure can be tricky to learn, but is crucial for your success as a working wedding photographer.
Domestika - Interior Lifestyle Photography for Publicity
https://www.domestika.org/en/courses/4110-interior-lifestyle-photography-for-publicity
Learn to capture the feeling of a space by combining composition, lighting techniques, styling, and editing to communicate compelling narratives Interior photographs are must-have images for online platforms, publishers, hotels, and restaurants. They present places in an aspirational way to make them as beautiful and elegant as possible. Photographer Susie Lowe specializes in capturing stylish lifestyle shots of interior spaces and has collaborated with clients including The Natwest Group, Rocco Forte Hotels, and Black and White Publishing. In this online course, Susie teaches you how to professionally style and photograph interiors for publicity using natural and artificial light. Learn to communicate the personality and atmosphere of a room through imagery. Shoot spaces with style to attract potential clients.
The Portrait System - Posing Mum & Sons
Mothers LOVE having portraits with their children! These are pictures they will absolutely cherish for the rest of their lives. Making the day flawless and easy will make your clients feel at ease and they will be able to enjoy their time with you and with each other. Download our Posing Mum & Sons course so you can learn so many great ways to pose a mother with her boys.In this 3 part course, Sue will walk you through so many different ways to pose a mum and her sons. Not only will you learn about how to pose, but you will also see the way Sue interacts with her clients. This is HUGE. Especially with boys! A lot of boys and men don’t enjoy having family photoshoots. The way Sue engages and compliments while she’s posing this group is perfect. You can see as the videos go on, that these boys become more comfortable with her. So, on top of learning great ways of posing mum and sons, you will also learn the very important element of photography which is how to engage with your clients!
The Portrait System - Vanity Fair Style
Sue’s greatest inspiration for a contemporary portrait is Vanity Fair magazine. As she learned to market her business better over the years she used to say “I am a contemporary portrait photographer, with a fashion magazine style.” Everything about what she wanted to communicate and project was in this sentence. In the last 10 years, Vanity Fair has stepped forward with some of the best celebrity style portraits we have ever seen. This is why Sue has created the Vanity Fair Style genre. It’s stunning, high fashion portraiture.
The Portrait System - Urban Glamour
For those of you who shoot on-location instead of in a studio, Sue wanted to show you that you really don’t need a lot to make an on-location shoot work beautifully. For this photo shoot of Caitie, Sue walked around a neighborhood and found different spots that worked really well. They were nothing fancy at all — a cement wall, in the middle of the street, a big flower bush, and some ivy. All you need for a shoot like this is some sort of scrim, if it is sunny, and a reflector. If there isn’t any wind, you can have someone use a piece of cardboard as a fan for movement in the hair.
The Portrait System - Retouching Dance Style Portraits
The Portrait System - Posing Week 2
In the Posing lessons, Sue covers one of the most important subjects, POSING. Sue discusses the fundamentals of posing – from body language, body types, and thoughtful composition, to working in standing, sitting, and lying down positions, and more. Mastering posing is so important because if you go into a shoot knowing how to pose your client with confidence, they, too, will become more confident. This allows for a more seamless, fun shoot which will produce stunning portraits that your client will love for years to come!
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