Day 1: The Foundations of Profitable Ads

Why boosting posts isn’t real advertising – and what to do instead.

How to set up your ad so it finds engaged couples in your area.

Setting up your Ads Manager properly so you don’t waste a single euro.

Day 2: Crafting Your High-Converting Ad

The exact type of content that grabs engaged couples' attention.

The secret to writing ad copy that makes them say “We need to book you!”

Step-by-step walkthrough of launching your ad.

Day 3: The New Way of Advertising

Common mistakes that waste your budget – and how to avoid them.

The difference between cold, warm, and retargeting audiences (and when to use each).

How to start with just €5/day and still get results.

Day 4: Evaluating & Scaling Strategy

Figure out what's working and what's not.

How to track and adjust your ads to maximize bookings.

The simple formula for scaling your ads when you’re ready for more.

Day 5: Pixels, Custom Audience and Retargeting Strategy

Understanding the Facebook Pixel: What it is and why it’s essential for tracking results.

Creating Custom Audiences to retarget website visitors and engaged social media users.

Setting up a powerful retargeting campaign to bring warm leads back and turn them into bookings.