• Get more out of the lesson with Joel's Contract, Pitch Deck, and Partnership Deck, 5 Photo Presets, and his 5 Tips PDF. The only difference between a hobbyist photographer and a professional is getting paid for your work. This lesson aims to give you the knowledge of how to work with brands, plan and execute branded shoots, as well as loads of extras that will help you get started in landing your first client. Joel Hyppönen's "How to Shoot for Brands — Jumpstart Your Photo Business" course, available on Moment, is a comprehensive guide designed to help photographers transition into commercial work with confidence. Set against the stunning backdrop of Norway's wilderness, Joel shares his journey and expertise in collaborating with brands, offering insights into every step of the process.

Course Overview

This 1-hour and 49-minute lesson is structured to provide both practical knowledge and creative inspiration. Joel covers essential topics such as:

• Landing Clients: Strategies for securing your first commercial projects, even without an extensive portfolio.

• Negotiating Rates: Understanding how to value your work and discuss compensation confidently.

• Shoot Planning: Creating mood boards, shot lists, and selecting locations to align with brand aesthetics.

• Posing and Lighting: Techniques for directing talent and utilizing natural light effectively, regardless of weather conditions.

• Editing and Delivery: Post-processing methods to enhance images and presenting final work to clients professionally.