CreativeLive - The Business of Commercial Photography: The Survival Guide

CreativeLive - The Business of Commercial Photography: The Survival Guide

https://www.creativelive.com/class/the-business-of-commercial-photography-the-survival-guide-john-keatley
Whether just starting out in the commercial photography industry, or ready for a new chapter in your career, John Keatley shows you how to survive in a competitive field. Known for being innovative, creative and thinking outside the box when it comes to his photography, John applies those same skills into running his business. In this in-depth course, John shares some of the key elements that allow you to be an artist and a business owner.


You’ll learn:

  • How to find your style and attract the clients you want
  • How to create a bid
  • The importance of drafting a treatment
  • Estimates and billing for your work
  • Planning and scheduling your production
  • Tips on memorable branding
  • The difference between an Art Director/Agent/Art Buyer
  • Techniques for editing your portfolio

 

CreativeLive - The Business of Commercial Photography: The Survival Guide


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