What you'll discover in this class:

How to set up your Facebook Page and advertising account
How to create your first Facebook Ad
Advanced targeting techniques to find the perfect audience for your offer
The different types of audiences you can target
The different types of ads you can create
How to write amazing ad copy that will convert
How to devise a smart bidding strategy
How to use Facebook's Ad Manager to track your progress
What is the Facebook Power Editor and who should use it?
How to create a "buyer persona" so you'll know exactly who to target your ads to
CPA and the different types of ad campaign
How to implement Facebook re-marketing so you can target previous site visitors on Facebook
How to set bids and budgets
...and much, much more!