As a Business Analyst (BA) or Project Manager (PM), learn the best practices to visually compare products and companies

Welcome to Competitive Comparison Matrix: From Beginner to Expert!

No longer will you have to set a multi-hour meeting to painfully articulate the differences between products, services or companies! By creating a Competitive Comparison Matrix, you can document all of your comparative research and findings and provide those details professionally and intuitively in a single matrix to those that make the decisions.

I had been a Business Analyst for over two years, struggling in front of executives to explain why certain products were more beneficial than others. This all changed when I worked with a Senior Business Analyst on a project and they introduced me to the Competitive Comparison Matrix. This visual tool not only saved me time, but it also displayed my findings in a very professional manner. The meeting with top level executes was no longer about having to explain all of the details, but instead focused on making a decision and setting next steps.

All successful Business Analysts understand that in their position, the search for knowledge and techniques will never end. As that Senior Business Analyst did for me years ago, I now want to pass my knowledge, experience, and best practices on to you!