KelbyOne - Using Music To Grow Your Sales & Marketing

https://members.kelbyone.com/course/using-music-to-grow-your-sales-marketing/

This strategic deep-dive reveals how to harness music psychology and audio branding to amplify engagement, conversions, and brand loyalty. Forget background filler—learn to deploy music as a deliberate revenue-driving tool across ads, social media, websites, and experiential campaigns.

Science of Sonic Influence:
- How music triggers emotions, memory recall, and purchasing behavior (with case studies).
- Matching BPM, key, and genre to target demographics.
Strategic Audio Branding:
- Crafting a recognizable "sonic identity" for consistency (e.g., Intel’s chime).
- Syncing audio with visual branding for multi-sensory impact.
Platform-Specific Tactics:
- Social Media: Optimizing tracks for TikTok/Reels algorithms; avoiding mute-button drops.
- Video Ads: Using tempo shifts to guide viewer actions (e.g., urgency in CTAs).
- Email/Podcasts: Increasing open-rates with sonic signatures.
Legal & Licensing:
- Navigating copyright: Royalty-free vs. commercial licenses (avoiding lawsuits).
- Top affordable music sources (Artlist, Epidemic Sound).
ROI Measurement:
- Tracking metrics: Engagement lift, conversion attribution, and brand recall.
- A/B testing audio variables in campaigns.