Not another AI-prompt course. This is brand strategy — augmented.

In a world full of ChatGPT hype, this course delivers what brand thinkers actually need: a clear, bullshit-free framework for integrating generative AI into real brand management.

You’ll learn how to use AI to sharpen — not replace — strategic thinking. That includes brand diagnosis, positioning, growth planning, activation, and tone governance. The goal? Think faster, without thinking less.

This course is for brand managers, strategists, and marketers who want to use AI to support real decisions — and avoid the trap of sounding like everyone else.

What’s Inside the Course

Each module is grounded in real-world strategy and built to be immediately usable:

Module 1: Getting Clear on the Essentials

• What AI can and can’t do for brand strategists

• Strategic principles that won’t be automated

Module 2: Brand Diagnosis with AI

• How to structure audits and insight synthesis

• Using AI to think, not just summarize

Module 3: Positioning & Brand Strategy

• Write, stress-test, and refine positioning with frameworks

• From CEPs to salience and differentiation prompts

Module 4: Growth Planning

• Simulate light buyer thinking, test whitespace

• Evaluate growth ideas with strategic filters

Module 5: Brand Activation with AI

• Campaign ideas vs. tactics: know the difference

• Prompt for emotion, distinctiveness, and wear-in, not gimmicks

Module 6: Daily Brand Management

• Maintain tone, brief teams, localize strategy

• Train AI like a junior strategist

Module 7: Risk, Ethics, and Oversight

• Bias, hallucination, brand drift: what to watch for

• Why oversight, not automation, is your job

What This Course Isn’t

• ChatGPT for logos

• Endless prompt lists with no strategy

• Hype, fear-mongering, or magic-button thinking

About the Instructor

I’m Ventseslav Hikov, Chief Strategy Officer with over 30 years in brand strategy and communications. I’ve led brand work for Heineken, Pepsi, Snickers, Volvo, and more — and I built this course the way I work:- With clarity, structure and no tolerance for bullshit.