This course is designed for marketing professionals who are new to AI and want to explore how ChatGPT and other free tools can revolutionize product marketing workflows. Whether you're part of a startup or an established business, you'll learn to implement AI-driven strategies that boost efficiency, personalize content, and automate communications across channels.

Module 1: Course Introduction and Overview
You'll start with an overview of the course structure and objectives, laying the foundation for your AI learning journey in product marketing.

Module 2: Foundations of AI and ChatGPT for Product Marketing
Understand the core concepts of product marketing and how AI is transforming the industry. Learn to use ChatGPT, unlock GPT-4 features, avoid common mistakes, and map AI use cases within your organization.

Module 3: Mastering Prompt Engineering for Marketers
Explore essential and advanced prompt engineering techniques tailored for marketing. You’ll create reusable templates, build a personal prompt library, and troubleshoot poor responses to get optimal AI outputs.

Module 4: Content Creation Across Channels
Discover how to generate SEO-friendly content, blogs, emails, social media posts, video scripts, and landing pages using ChatGPT. You’ll learn to create full content calendars and workflows powered by AI.

Module 5: Market Research, Personas & Competitive Analysis
Use ChatGPT to perform trend analysis, build customer personas, conduct SWOT and competitor analysis, and develop actionable strategies from AI-driven research.

Module 6: Customer Engagement & Communication Automation
Automate FAQs, support scripts, and chatbot flows. Craft personalized follow-up emails, retargeting messages, and customer journey content using ChatGPT, while maintaining human-like interaction.

Module 7: Campaign Optimization & AI Analytics
Learn to use ChatGPT for campaign analysis, A/B test planning, KPI dashboards, predictive analysis, and automated reporting—turning raw data into strategic decisions.

Module 8: Advanced AI Workflows & Free Tool Integrations
Integrate ChatGPT with tools like Google Sheets and Notion. Build end-to-end workflows for marketing task automation, content library management, and large-scale personalization without paid platforms.

Module 9: Final Project + AI Strategy Clinic
Develop your own AI-powered marketing campaign. You'll receive guidance on execution, optimization, and future-proofing your strategy in a rapidly evolving AI landscape.

By the end of this course, you'll be equipped to implement AI tools into your day-to-day marketing tasks, improve campaign outcomes, and lead innovation within your marketing team.