Whether you want to expand the reach of your products, funnel segmented traffic to your website, or get a quick return on investment, SEM can boost your marketing strategy for robust results. In this online course, digital marketing specialist Francesco Orlandino teaches you the secrets to Google Ads to create and optimize your SEM campaigns.

Learn about the basic concepts and trends of Search Engine Marketing (SEM), along with the most useful tools for creating a campaign from a business perspective. Francesco also shows you how to optimize SEM campaigns and scale them over time.