This course would be valuable and insightful for:

- fashion professionals  (no matter your current level of expertise),

- fashion students (design, marketing, communications, public relations, SMM, etc.)

- fashion enthusiasts,

- fashion brand owners,

- creative agencies,

- representatives of creative industries willing to become more tech-savvy

- tech specialists willing to enhance their creative skills.

You will lean how to use AI tools* to create groundbreaking, immersive video campaigns that captivate diverse audiences. Whether it's an AI-realistic fashion show, a futuristic luxury showcase, or a cultural AI campaign, you'll learn to design and produce stunning content with ease. No prior technical or video production experience required!

What You’ll learn:

• Master AI tools* to create videos and fashion shows tailored to various audiences and styles, including humor and artistic storytelling.

• Understand how to align campaigns with a brand’s unique DNA to resonate with specific demographics.

• Explore how AI can drastically reduce marketing costs by 70-90% while boosting engagement by 20-30%.

• Gain practical knowledge of multiple AI tools to produce high-quality, professional results.

• Monetize your skills by taking on projects for artists, organizations, well-renowed brands and your personal startups tp generate pre-orders.

By the end of this course, you’ll be equipped to create cutting-edge digital fashion campaigns and videos, ready to take your place in the exciting, fast-evolving world of AI-driven content creation.

Why AI is the future of marketing and video production:

• Revenue boost: AI-driven campaigns have increased company revenue by 28% and social media engagement by 20-30%.

• Cost reduction: AI can reduce costs by 70-90% compared to traditional campaigns and shorten production timelines by up to 50%.

• Endless creativity: AI allows for limitless creativity in digital videos—imagine a fashion show underwater, in the sky, or even in space.

• Innovative impact: AI-driven fashion shows can generate significant buzz and media coverage due to their novelty and innovative approach.

• Accessibility: AI videos enable a broader audience reach without geographical limitations.

• Interactivity: enhances viewer engagement through immersive experiences like VR and AR.

• Sustainability: reduces the carbon footprint associated with physical shows—no need for decorations, travel, or wasteful production processes.

*Please note that this lesson includes examples from certain AI tools that may require a subscription (e. g. Midjourney requires a subscription from 8 eur/month, while other features, as of december 2024, provide some sorts of free trial plans)