Level: Beginner | Audio: Spanish | Subtitles: Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

https://www.domestika.org/en/courses/461-gamification-for-advertising

Learn to develop an effective campaign through the use of game mechanics

For a long time you can see the success of campaigns that include gamification, that is: the use of game mechanics to encourage participation in non-recreational activities. It is about creating fun experiences to change the way people think or act, and in all this, Rémy Bastien has extensive experience, thanks to his collaborations in social projects and advertising campaigns integrating new technologies with digital marketing. In this course you will learn to stimulate playful thinking through gamification, interactive mechanics and the use of new narratives applied in a creative concept for an advertising or social campaign, which will serve to encourage the user to action.