Creating Better Blog Content shows how to create compelling content that engages readers and helps achieve website goals. Virginia O'Connor begins the course by showing viewers how to evaluate their existing blog and clean up any infrastructure issues that might be hampering search engine visibility. Next, learn how to expand your blog's audience, by focusing on such basics as developing an editorial calendar to help keep the content flowing and fresh, integrating social media, and participating in other key venues to draw readers back to the blog. Plus, discover how to enhance your blog with surveys, contests, and original interviews, as well as digital media and links.