What you'll learn

How to establish direct communication channels between your audience, your website, and your mailing list: Add newsletter blocks & pop-ups to your website.

How to ensure people are informed about your legal documents during newsletter subscription on your website.

How to create post-subscription Thank You pages.

How to create a subscription confirmation email to avoid that your emails go to spam.

How to manage mailing lists & create backup versions.

How to craft email campaigns: Understand email blast campaigns & create them using different building blocks.

How to master email automations: Understand types of automations. Create automation sequences to nurture relationships with your leads and transform them into c

How to deliver a free resource (aka a lead magnet) with email automations.

How to optimize email marketing strategies: Understand contact segmentation. Utilize key analytics. Implement A/B testing for improved results.

Squarespace basics: Creating an account. Creating a landing page basic building blocks. Modify the styles of your website. How to modify the social links.

Requirements

Squarespace website subscription (different from Squarespace Email Campaigns).

Squarespace Email Campaigns subscription (you'll need it for the course; however, in the intro, I'll help you select the right subscription for you).

Basic familiarity with Squarespace (adding pages and blocks; but don't worry, we'll cover the essentials)

No previous experience with Squarespace Email Campaigns.

No prior email marketing experience required.

You do not need a list of contacts.