https://www.linkedin.com/learning/machine-learning-and-ai-foundations-clustering-and-association

 

Unsupervised learning is a type of machine learning where algorithms parse unlabeled data. The focus is not on sorting data into known categories but uncovering hidden patterns. Unsupervised learning plays a big role in modern marketing segmentation, fraud detection, and market basket analysis. This course shows how to use leading machine-learning techniques—cluster analysis, anomaly detection, and association rules—to get accurate, meaningful results from big data.  Instructor Keith McCormick reviews the most common clustering algorithms: hierarchical, k-means, BIRCH, and self-organizing maps (SOM). He uses the same algorithms for anomaly detection, with additional specialized functions available in IBM SPSS Modeler. He closes the course with a review of association rules and sequence detection, and also provides some resources for learning more.