Gerdika is a typeface conceived by Sulai Man specifically for intensive editorial use, mainly in newspapers, magazines, and online, its personality and flexibility make it a true multipurpose typeface. The intermediate weights deliver a neutral look when used in text sizes, providing the usual robustness expected in a newspaper font. The unobtrusive appearance, excellent texture, and slightly colour allow it to behave flawlessly in continuous text, even in the most unforgiving editorial applications. As it becomes larger in print,Gerdika shows its personality through a series of measured particularities which make it easy to remember and identify. Its energetic character, becomes evident when used for subheadings and headlines.