An essential guide to thinking strategically in a complex, ever-changing world. From Seth Godin, one of the world's most influential business thinkers and bestselling author, comes an essential guide to thinking strategically in a complex, ever-changing world. In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. Strategy turns our effort into impact. Your journey to better thinking starts here.