In this course, Janine walks you through a series of decisions to transform an outdated, content-heavy website into a multifaceted, multimedia showcase that includes a blog, email newsletter, and social media profiles. Along the way, explore key content strategy documents and tools, including how to create a content inventory, gap analysis, and content matrix. The course also explains how content strategy often overlaps with information architecture, and how constantly testing your theories is the key to long-term success.

Topics include:

• What is content strategy?
• Setting clear goals and managing expectations
• Creating a content inventory
• Identifying content needs with a gap analysis
• Managing development with a content matrix
• Creating a style guide and editorial calendar
• Developing wireframes and sitemaps
• Choosing the best medium for your message
• Testing and gathering feedback from users

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