A great portfolio can make the difference between landing a new client and losing a sale. In this course, you'll learn the five essential components of an outstanding portfolio, and see how to frame your projects in ways that will appeal to prospective clients. Web design entrepreneur Lauren Bacon helps web designers and other creative professionals think strategically about what projects to feature, how to frame those projects for new prospects, and how to conceptually structure a portfolio that will attract fresh clients and move your business in the right direction.

Topics include:

• Understanding what clients are looking for
• Gathering relevant experience
• Reviewing results
• Building trust
• Conveying personality
• Demonstrating range
• Avoiding pitfalls