Learn how to rank your Web site at the top, from the best-selling author of Search Engine Optimization for Dummies
When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top?

If not, this course can help! At the end of this course you'll have a firm understanding of how Search Engine Optimization works and how you can use it to boost traffic to your site.

Down-to-Earth SEO

Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:

Picking the Best Keywords
Preparing Your Site, Including Avoiding Things that Hurt Your Site
Understanding the Role of Content in SEO
Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
Using Structured Data Markup
“Submitting" Your Site to Search Engines and Directories
Ranking Your Site in Local Search
Understanding the Importance of Links in SEO and How they Work for You
Finding Places to Get Great Links to Your Site
Is This Course for You?

Download