Book Name : Travel Branding
Author Name : Jefferson Rodrigo
Genre : Informatica
Publisher: Adriano Gianini
Synopsis :

The great advantage of a company , person , product or service , is how your image is conveyed to your audience .
That's what most designers are invited : make an impact this relationship , conveying messages to people who can promote each initiative . There are symbols , drawings , colors and elements that are unforgettable in our minds and always evoke memories of the brands that we usually use in several occasions .
The development of a system of visual and objective focused on a correct and artistic positioning of a brand identity is the main subject of this course . After the course , the student will be able to develop the visual identity of clever, original and practical way systems , considering their work in a complete way : technical , communicative and artistic .

  _______________________________________________________________
 

Content

module 1
Demystifying : Logo , Brand , Logo
The Importance of a Visual Identity
Visual identity on the day -to-day
Overview of the Visual Identity Manual

module 2
branding
Demystifying : Less is more ( ? )
famous brands
A bit of semiotics : symbols
Main and Alternative Subscription Subscription
Briefing and Concepts
Subscription Types
Effectiveness of signature

module 3
defining Colors
The Power of Color
Color Profiles

module 4
logo
Typography for brands
Typographic trends

module 5
Introduction Part 1
Introduction Part 2
Featuring the signature - Part 1 : The example
Featuring the signature - Part 2 : The concept within the manual
Introducing the alternative signature
Inserting Typography in Standard Manual
Entering the Manual Color Institutional
Applications Part 1 - Dark Background
Applications Part 2 - Grayscale
Applications Part 3 - Monochrome
prohibitions
Mesh playback
Demystifying : protected areas
Special Lecture : What is a brandbook ?

module 6
Introduction : graphic language
Business Cards
Three Tips for a Good Card
Formatting a business card
Inserting the card in the manual

module 7
Letterhead
Styles and Trends for stationery
Formatting a Timbre

module 8
envelopes
Formatting Envelopes Part 1
Formatting Envelopes Part 2
Formatting Folders Part 1
Formatting Folders Part 2
DVD Covers Part 1
DVD Covers Part 2
Label DVD

module 9
Signs and facades
plotting
Buttons
signs
Clothing Applications
conclusion
________________________________________________________________


Length: 5 hours and 5 minutes videos
Size : MB 970
Format : MOV and MP4
Language : Portuguese BR

Homepage:  http://www.adrianogianini.com.br/site/curso-identidade-visual/

Rapidgator

http://rapidgator.net/file/aab5720dc5eccf265868171dcd73e436/CURSOIDENTIDADEVISUALAdrianoGianini.part1.rar.html
http://rapidgator.net/file/56688b3de14caceed9ec3ec55df460c6/CURSOIDENTIDADEVISUALAdrianoGianini.part2.rar.html
http://rapidgator.net/file/13a28428b58253432148816a99104dad/CURSOIDENTIDADEVISUALAdrianoGianini.part3.rar.html

Letitbit

https://www.creaxy.com/download/73712.7eaa61e5483ee353a93e5d2614a4/CURSOIDENTIDADEVISUALAdrianoGianini.part2.rar.html
https://www.creaxy.com/download/50046.56eb5572a1608ccd1fb58d54d477/CURSOIDENTIDADEVISUALAdrianoGianini.part1.rar.html
https://www.creaxy.com/download/31487.36236677ee440d723a6633c262bc/CURSOIDENTIDADEVISUALAdrianoGianini.part3.rar.html