Crypto is one of largest shifts in how the web works in decades... to the point where people are calling this new phase 'Web 3', but what is this shift and why is it happening?

Crypto lets data be completely decentralized so that there isn't one company or service holding all the cards. If, say, Instagram shuts down tomorrow, all your Instagram data is lost forever... this does not happen with crypto as everything is permanently stored online publicly. This lets us as creatives make brand new concepts that were previously thousands of lines of complex coding much simpler (or concepts that just didn't exist at all!). Crypto lets you remix projects like never before and for us, it's one of the largest movements since the open source movement.