I think we can all agree on the purposefulness of user-centred design. The consequence of this is that you need to know firmly understand your user's desires, pains, and feelings. User interviews as part of your user research are a great tool to provide evidence for informed decision making. Because you don't want to solve a problem that doesn't exist, do you?

During a user interview situation, it can be really challenging to find the right words and to not bias your interviewees. Throughout the years, I learned where you need to put your attention and when it's best to stay silent. Profit from my experience and bring yourself to the next level of your user research and make your website or app project a success!