Even if the only thing you know about SEO is what the letters S, E, and O stand for, you probably know that good content on your website only goes so far when it comes to improving visibility. In order to maximize ROI and increase leads to your business, you need technical search engine optimization. In this course, Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, strategies for increasing site speed, using scheme, architecture, URLs, and image/video to your SEO advantage. In addition to the actual nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to web developers, so you can actually get the fixes implemented.