If great footage + average editing = average result, and average footage + great editing = great result, what does great footage plus great editing equal?

Do you want to understand the rules broadcast professionals use when editing a TV show?

Do you want to improve the quality of your videos, to the point where your audience can't get enough?

Are you moving from still photography to video, and is editing a major challenge?

Are your videos just not getting noticed and shared on your YouTube channel?

You are a professional video editor, but are not getting noticed because your work is technically fine, but not creatively outstanding?

Then you have come to the right place.

Operators and editors.

In the pro broadcast world, there two types of editors: Operators and editors.

An operator is someone who should be an expert at the software, understands codecs, as well as the export parameters needed for broadcast. Very often, these people are not particularly creative, because creativity is not their main focus. Often, it's the technical side of video that excites them the most.

Before you do this course, I have a question:

1. Do you mainly want to be taught all the technical stuff regarding video production? (called an operator-editor) Or. . .

2. Do you want to become a creatively intuitive, clever video editor, that can create amazing content from your, or other people's footage? (called an editor) If yes, then this course is for you.

If you answered 1, then this is not a course for you. I don't teach the tech stuff at all. Because, honestly, I am no expert myself. I have worked in broadcast TV as an editor for 37 years, won awards in New York and Cannes, and yet I still only have a basic understanding of the tech stuff. Because, believe it or not, I don't need it. And neither do you!

I am an editor. I am not an operator.

Editing video (understanding the software) is a straightforward, if complex subject. It is taught all over the Internet. But find me a truly creative video editing course. I can't find a good one anywhere. So I created this one.

Editing video is easy to do, but difficult to do well.

The trouble is, most video courses on the net are presented by filmmakers making wedding videos and low budget music videos. Very few are broadcast professionals. The proof is that most video editing courses focus primarily on software, which requires limited creative insight.