Learn how to create effective Facebook content and relevant ads to send your business to the next level.

This course is designed to simplify the best practices of Facebook so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.

Understand the art of Facebook advertising using proven, simple and effective techniques.

Discover what makes 'news feed worthy' content
Learn how to properly identify with your customers
Find out what it means to 'delight' your audience
Hear how Banana Republic triumphed using Facebook 'Lookalike' Audiences
Understand the different formats of Facebook Ad Targeting
Knowing how to use Facebook advertising formats is an essential element of today's online marketing requirements.

In the course you will learn how to avoid 'fishing' for your customers and instead, create targeted and relevant ads. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies including Banana Republic's effective use of Facebook 'Lookalike' Audiences

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook.

I designed this course to offer you an easy to follow, comprehensive guide to growing your business using Facebook. Facebook marketing is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.