A successful brand identity is built to last. See how it's done by studying these famous household names.

Learn the history behind some of the most recognized consumer brands in history, and study their visual identities that made them that way. We'll explore the histories behind how some of these products and businesses came to be, and the reasons that some have stayed powerful for generations, while others have faded away. You'll see examples of packaging, logos, advertising, and other fundamental elements of a brand's identity.

Get a Quick Introduction to the Essentials of Visual Branding

Build your knowledge of key concepts used to identify products and businesses.
Explore the histories behind some of the world's most famous trademarks, like the one for CBS Television.
Understand how social change can drastically affect how consumers perceive a brand, as it did with Aunt Jemima, and how a company might respond to keep it from failing.
Learn what might happen to a logo when two brands become one, as Cingular and AT&T Wireless did.
Explore how a brand like Coca-Cola extends and strengthens its identity with elements beyond its logo.
Study some products that have become so famous, that they lost control of their brand names, which became synonymous for their competition.
See what happens when a rebranding fails because consumers don't like the new look.
The Key to any Successful Brand is a Strong Identity

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