This course provides an introduction to NFTs with both a theoretical lens that highlights the potential of this cutting-edge technology along with practical steps to set up and utilize NFTs. What can you learn from our experience creating and minting multiple collections of 10,000 NFTs? What is behind the appeal of the NFT craze? What are the opportunities that exist for social media influencers and businesses in this new space? While the public continues to debate the benefits associated with NFTs, it is increasingly clear that these debates are about HOW the technology will be used and less about IF it will be used. NFTs are clearly here to stay. We will help you get beyond the hype and provide an overview of blockchain technology and highlight the value of this new technology to people looking to grow their audience or grow their business. Not only will you learn the basic terminology you will also learn how to set up a digital wallet, mint your first NFT, and distribute NFTs to your audience or customers. Learn about where NFT value comes from and tips and tricks to add value to your NFT collection. Included are no-cost strategies that small businesses looking to grow their customer base or influencers looking to grow their audience can use to connect with their communities. BONUS! This course includes two FREE ebooks on viral and influencer marketing.