Building a 7-figure lifestyle agency

In the age of commission hungry appointment setters, hardcore "closers," and elusive superstar media buyers... How do you build a sustainable 7 Figure Lifestyle Agency without a-hole clients, fulfillment headaches, and a huge payroll?

If you took away my business, contacts, and everything I own.

Dropped me in the middle of nowhere.

And told me I HAD to build a 7 Figure Agency.

THIS is what I'd do.

Frankie here.

I hang out at the beach in Mexico on a Monday afternoon.

Ilka and I have three kids under 5.

We travel all over the world.

Live wherever we want.

Invest in real estate.

I have no client meetings.

Take zero sales calls.

And apart from dealing with slow AF Mexican internet?

My life is about as stress-free as you can get.

Why?

Because my agency is boring.

It's like a little automated factory.

And I'm the factory manager who comes and goes as he pleases.

Sure, I have to push a few buttons every now and again.

But other than that, the factory keeps running on its own.

Things just get done as they are supposed to.

Like I said, it's fricken boring.

HOWEVER when I first started out?

I built my first agency to 120 clients in pure CHAOS.

• constant fires to put out

• client drama

• refunds

• people complaining the leads are bad

• cash flow problems

• never enough leads

• staff turnover

• a-hole bosses who wouldn't leave me alone

   

In 7+ years, I don't think a day went by that I wasn't stressed out.

And nervously checked my email 50-100x for the next fire to put out.

I barely had a moment's peace to just be and enjoy life.

And that went on far longer than I'd care to admit.

See chaos is caused by too much complexity.

The solution is to do LESS, but better.

When McDonald's first started scaling they sold only burgers.

That's not the case today. But happy meals and chicken McNuggets came after scale.

Why?

Because scale loves simplicity.

For agency owners, this means

• 1 niche

• 1 client problem

• 1 solution

• 1 deliverable

• 1 well-orchestrated process